Shiraz to Shore is a proposed project focused on cycle tourism in the region that the Hunter JO is currently advocating for.
The Hunter is currently a major tourism destination in NSW and Australia. Over 10 million visitors come to see the great variety of Hunter experiences every year. Tourism already provides $3 billion of GDP, and we will need much more, as the region evolves from a resource economy.
Cycle tourism is widely known as a driver of visitor spend and overnight stays. The introduction of a premium cycle tourism experience in the Hunter Region can take advantage of it’s flat river valley and surrounding hills for a truly accessible cycle experience for all. Without a high level of fitness or skill, this experience will develop the tipping point to attract mainstream tourists to The Hunter for their next cycling adventure. In the same way people choose to ‘do Mona’ and in reality do all of the rest of Hobart, we believe that people will ‘Do the Shiraz to Shore’ and in reality ‘do The Hunter’ and all it has to offer.
There is already some great cycling experiences in the region. However, a unique opportunity exists to link existing and planned cycleway infrastructure, local businesses and points of interest” across all council areas; to create an integrated region wide network. The Shiraz to Shore Cycle Trail, connects the picturesque wine country to the spectacular coastal beaches and lakes.
The below document sets out the stages needed to make this tourism offering a reality.